The division is responsible for communicating the success of the university through an integrated communications program, the coordination of media relations, the employment of creative broadcast services and the attraction and enrollment of diverse, academically talented new undergraduate students.

As one of the nation’s largest public universities, UCF is compelled to share its rich story and significant achievements in academics, campus life, research, economic development, and partnerships to its many audiences.

These important publics include the UCF academic community, prospective students, corporate partners, alumni, donors, media representatives, and elected officials.

SMCA Strategic Vision
SMCA is a cohesive team that is the trusted source and leader for integrated marketing, strategic communications and quality enrollment at the University of Central Florida.

SMCA Leadership
Alfred Harms, Jr
Vice Admiral/U.S. Navy (Ret)
Vice President
Strategy, Marketing,Communications and Admissions

Linda A. De Ingenis
Senior Administrative Assistant to the Vice President

Contact Information
Phone: 407-823-2232
Fax: 407-823-2567

Address:
12443 Research Parkway
Suite 301
Orlando, Florida 32826-3252